The Critical Evaluation
In what ways does your media product use, develop and challenge forms and conventions of real media products?
My documentary uses ideas from a lot of different already existing documentaries, and also from normal programs. For example Gok’s Fashion Fix. I have developed ideas from these kinds of programmes to create my documentary. This is different to normal documentaries because there are not a lot of documentaries about my subject, of trends. This also applies to how I have challenged other documentaries as there are not many if not no documentaries about my chosen subject. I have used ideas from documentaries and altered them to create my documentary which is not like many others that have already been done, using ideas from Gok’s Fashion Fix I am using the aspect of the documentary being hosted by one main person and then talking to members of the public, also the aspect of comparing designer prices and high street prices. I have recently developed my ideas of my documentary will now consists of a number of interviews and archive footage, detailing what young people think and feel about new styles and the fascination young people have with what celebrities wear, and how they are influenced by these people. This challenges documentaries, as documentaries focus mainly on the adult, more formal convention, whereas I have spoken directly to my target audience, giving a more diverse opinion base.
I have used a number of different methods to gain customer feedback. My first was through my Questionnaires. The results told me that people aged 18-25 are willing to watch a documentary, they are also most likely to watch the documentaries on channel 4, after 9pm and thus after the
How did you use media technologies in the construction, research, planning and evaluation stages?
I have used a number of different methods of technology in researching different documentaries, for example I have used the internet to search what types of documentaries are most popular, I have found out that interactive documentaries are the most popular, so that is what I have chosen to do. This makes researching different information and different products a lot easier than having to only physically, locate different relevant sources of information and different products. The next piece of software I have used is Photoshop, I used these to create my ancillary tasks, both the double page spread and the full page advert. I have used this as it makes creating these different products as it makes creating professional photos, and editing these images a lot easier. To edit my footage, I have used is iMovie, I have used this software to edit, cut and put together different pieces I have footage I have previously filmed. This software is specifically designed for an Apple Mac computer. Although the Macs are a lot different to use, than the regular Windows, the software is designed to make film editing a lot easier, for example putting footage which I have filmed into a chronological order.
How effective is your ancillary and main product tasks?
Both of my ancillary tasks are very effective when related to my documentary, as you can see I have inserted the pictures I have created onto the background of a brick wall. The title screen of my documentary is also on a brick wall. I have also inserted a picture taken from my documentary to make sure the documentary and the ancillary tasks both match, I have also used a series of images, these are of the celebrities which are featured in the documentary.
The Final Ancillary Tasks
Ancillary Task 1: Poster
Ancillary Task 2: Double Page Spread 
I finally decided to put the pictures of the celebrities as posters being ripped off brick wall background, I did this to connote the image that styles and celebrities are constantly being plastered over all different media institutions, for example in magazines, then they get metaphorically ripped away as soon as they are put on their pedestal.
DRAFT Ancillary Task 1-Advert and Double Page Spread
I firstly had the idea of having the different celebrities in small polaroid style pictures, posted all over a cork board. The text would have been put on a fake piece of ripped lined paper, this would have included information about the documentary.
The advert also has the same style, the polaroid pictures placed on a cork board background.
Filming Timetable, Shot Log, Editing Timetable
Filming Timetable-
Wednesday Week A Finish College at 12:38pm- Filming until 4pm
Thursday Week A Finish College at 12:00pm- Filming until 3pm
Wednesday Week B Finish College at 10:35am - Filming until 3pm
Thursday Week B Finish College at 3pm - Filming until 4pm
Potentially weekends.
Locations: Mainly Brighton City Centre, Hove Park School and Sixth form centre.
Equipment: Video Camera, Tripod
Personnel: Chloe Steadman (presenter) Douglas Wood and Joseph Stafford (Camera Operators)
Shot Log-
Wednesday Week A and Thursday Week B- Hove Park Sixth Form Centre
Thursday Week A and Wednesday Week B- Brighton City Centre*
Equipment-Video Camera, Tripod
Personnel: Chloe Steadman, Joseph Stafford and Douglas Wood.
*Weather Dependent.
Filming finished on Tuesday 2nd March 2010
Editing Timetable (Filming was finished)-
Wednesday 17th March 2010- 1pm-3pm
Thursday 18th March 2010- 11am-3pm
Wednesday 24th March 2010- 12:30pm-5pm
Script
“A black & gold” productions- in association with mellornator productions! Opening credits – brick wall, Chloe ripping posters down, title “Trendsetters” appear on the wall. (10,9,8,7,6,5,4,3,2,1) Black Eyed Peas (Showdown) plays. Like in a cinema on one Black & Gold plays. – “inspired by fashion” with Chloe Steadman appears on screen – like an episode.
- Flashes of pictures of shops e.g Topshop, H&M, Jack Wills, Fcuk etc. Voice of God commentary – walk through lanes camera sped up.
Chloe: Boys & Girls are continuously influenced by “Glam” celebs who are constantly snapped by the “paparazzi” and are scrutinised and admired for every tracksuit, red carpet dress and performing outfit they have ever worn. The question is just how much are teens inspired by these looks and what lengths do they go to dress like their idols.
(on the word tracksuit an image of Lily Allen appears, red carpet dress image of Cheryl Cole appears, performing outfit image of Gaga appears.)
Chloe: During this programme we will be examining today’s most talked about and stylish fashonistas. (camera on me)
Straight cut to (video clip of Cheryl – Fight for this love)
Voice of God commentary over music videos.
Chloe: Cheryl Cole has been one of the most talked about celebs since becoming a judge on X Factor, she has become a teenage idol for teen girls today, starring in adverts endorsing Loreal products which has seen sales rocket by 15%.
(Switch to Christina Aguleira clip)
Chloe: Christina Aguleira from teenage sweetheart to “Dirty seductress”, to sophisticated diva, has used her hardhitting lyrics to gain fans especially the anthem “Beautiful” is telling us “to be comfortable in the skin your in, and to love who you are.” Her image reflects her music most recently her futuristic/pop art influence with her new hit single Glam. This girl has become and icon as she is constantly re-inventing her image and her fans follow her trend in every look she creates.
(Switch to Gaga clip)
Chloe: Lady Gaga is the most recent controversial artist to hit the music industry. Her obscure fashion sense has created both admiration and alienation from people worldwide. Everywhere she goes the first thing they notice is what she’s wearing good or bad from her post-it note dress on Jonathan Ross to her lace ensemble at the VMA’S.
(Switch to clip of Lily Allen)
Chloe: Lily Allen is well known for her relaxed image, her trademark performing outfit is usually a dress co-existing with white trainers, however through the years Lily has grown up having released a clothing line with New Look and recently becoming the face of Chanel.
(Switch to clip of Pixie Lott)
Chloe: Pixie Lott is new on the scene and is a rising fashion icon, being a teenager herself the looks that she creates are both affordable and with the “now”. Pixie Lott has stayed true to her highstreet roots of Topshop, H&M, Miss Selfridge and others. She has become a fast icon as teen girls can easily recreate her look.
(Switch to clip of Victoria Beckham)
Chloe: Victoria Beckham aka Posh Spice, Victoria has been a big influence on the fashion industry being part of the brand “Rock & Republic” launching her own jean range with them. She has also done many fashion shoots some of which include fronting the cover of Vogue, the infamous Armani shoot and she has recently launched her own clothing line.
Chloe: (camera on me) these six ladies are just a select few celebrities who influence our teens wardrobes and hairstyles, but how much do they influence our teens? Do some girls like to set their own trends and have their own individual style? Have some girls re-created a look by a celebrity but never normally follow there trends? Or are some girls so obsessed by celebrities and their styles that they go to extremes to look like them? I think it’s time to meet a group of teenage girls and let’s here there views on celebrity trends… (jump out of shot)
Chloe: (jump into shot)
(talk to panel of girls)
Questions to ask them:
-What do you think of the styles of Lady Gaga, Lily Allen, Christina Aguleira, Pixie Lott, Victoria Beckham and Cheryl Cole?
- Do you like their styles, anyone in particular who stands out for you?
- Are you influenced by their styles, do you look at what there wearing and think I must buy something just like that?
- Talk me through your style, are you influenced by any celebrities or anything on the catwalk?
- Where do you shop? Would you be prepared to pay a lot of money to copy a celebrities look?
- Are you highstreet or designer?
- What is your overall opinion on celebrity culture and it’s effect on teens today?
- What would be your message to teen girls out there?
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